Sustainability: Economic, Environmental and Public Issues. Marketing Possibilities

The research aims to update the corporate marketing role in promoting sustainability. study is based on assessment of today’s economic, ecological, and social responsibility issues, as well public issues associated with development following scientific methods have been applied research: analytical, comparing, graphical, statistical surveillance methods. authors studied sustainability i.e., environmental social, world particularly Latvia, their impact welfare. In research, there was chosen analysed Latvian food retail industry, which makes a significant contribution economy trade sector. Companies, take responsibility, should focus activities education consumers. Using communications, they can educate consumers about ecological characteristics products health, composition products, acquisition, storage, use disposal possibilities, also putting great emphasis products. Thus, companies support domestic market promote sustainable general.